10 years of Connect 4: time to show our face
10 years of Connect 4: time to show our face Since 2016, we’ve been helping healthcare companies bring their products, services and messaging to the market. Now we’re celebrating 10 years of Connect 4 – and for the very first time, we’re putting the spotlight on the people behind the company.Sometimes it’s worth stopping for […]
Why healthcare companies can only manage complexity when their different functions pull together
Why healthcare companies can only manage complexity when their different functions pull together Healthcare has never been an easy market. Regulatory requirements, exacting target audiences, international frameworks and products that need clear explanation have always been part of this. Complexity is nothing new. What’s new is the sheer number of areas that now have to […]
Why context matters more when information is everywhere
Why context matters more when information is everywhere For a long time, information was a scarce commodity. Those with access to data, market intelligence, expert knowledge or specialised sources had a genuine edge. Today, the situation has changed. Information is more readily available. Content comes together faster. New technologies support research, analysis and preparation. Companies […]
What defines successful international market penetration today
What defines successful international market penetration today International markets are part of everyday business for many healthcare companies. Products are launched in multiple countries, content is adapted into different languages, and teams work together across locations, markets and roles. On paper, that all sounds perfectly obvious. In practice, however, it soon becomes clear that tapping […]